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YouTube video optimization is one thing that any serious video marketer needs not to mess with.
YouTube being the second largest search engine on the World Wide Web goes along to proof its traffic generation potentials.
Statistics have shown that the 5 billion videos are been watched per day and that they are 30+ million daily active users. This statistics is just to show the traffic potentials of YouTube. Tapping a cent form the 30+ million daily active users means enough organic traffic to your blog, website or offer.
But the fact that 300hours of videos are uploaded per minute depicts that there is a stiff competition. And if you know nothing about YouTube video optimization, chances are that your video(s) will be buried in the search result.
Which means it will never get to the eyes of viewers, and all your effort in driving traffic will be a wasted one.
YouTube Video optimization and SEO will help your video reach a wider target audience. Great video without optimizing it for YouTube will never yield the expected result.
Here are the powerful steps for optimizing your YouTube videos:
This is one of the steps involved in YouTube video optimization. Aside from the video’s title, description is super important because it gives YouTube and other search engine clue of what your video is all about.
Contrary to the belief that YouTube doesn’t require writing, YouTube relies heavily on writing to understand the context of your video. Though YouTube automatically transcribes your videos, it is not 100% perfect. Hence, the need to carefully transcribe your video with your keywords included.
Benefits of great video description
- Your video description helps Google and YouTube understand the context of your video.
- It encourages click-throughs from search engine result pages.
- Adds extra value to the viewers.
The better search engines understand your video, the higher you will rank.
Pro tips on writing video descriptions that rank high
- Include your keyword in the first 25 words and it should be relevant to the video you want to rank. Include your keyword 2 – 4 times, no spamming.
- Your description should look like a 250-500 word blog post and include your target keywords as well as synonyms or supporting keywords you may want to target.
- Write the first 150 words of your video description using the Problem > Agitate > Solution framework for a better result, because these are the
words that appear as your video’s Meta description in Google SERPs.
Always Mention Your Target Keyword
This is another important step in YouTube video optimization because of the YouTube feature that now automatically transcribes your video. With this feature, YouTube understands what your video is all about, though not 100% perfect.
Create A Clear And Relevant Youtube Thumbnails
Along with your video’s description and title, a thumbnail is another important component that helps YouTube videos rank high.
Even with the best YouTube video description and title, if you have a weird and irrelevant thumbnail image your target audience will be reluctant to click on or share your video.
YouTube advises that your thumbnail should:
- Be uploaded in an image format such as.JPG, GIF, BMP, or.PNG.
- Remain under the 2MB limit.
- Be as large as possible, as the image will also be used as the preview image in the embedded player.
- Have a resolution of 1280×720 (with a minimum width of 640 pixels).
- Try to use a “16:9 aspect ratio” as it’s the most used in YouTube players and previews.
It is really much easier for your video to get attention if your content makes sense, and your thumbnail is a key part of this.
Though YouTube’s tags don’t get much attention, they are more important than they are perceived to be.
The reason is that YouTube cares more about audience interaction and retention than the specific words you can use to describe it.
That said, tags do present YouTube creators opportunity to generate additional views and even steal their competitors’ audience.
How to use video tags:
- Your first tag should be the keyword you want to rank for.
- Use few variations/synonyms of your keyword or phrase.
- Add supporting keywords or phrase of other topics covered in your video.
The good thing about tags is that they not only help you rank for your target keyword, they also help to get your video shown up in the sidebar area of YouTube as a related video.
So it is not out of place to create a video and use tags of your popular competitors so as to appear as a related video on the sidebar.
Other Strategies To Increase Engagement
Doing this yourself will only bring little result. So it’s important you build a relationship with other YouTube creators, which makes them more likely to share your video with their audience. When your video is shared by people, it sends a huge signal to YouTube which makes them perceive your video as one that needs to rank high. So they will give you a ranking boost.
Many have approached me to ask if long video ranks better than short videos.
And the answer is…….just like text-based content in Google, longer videos rank better. The longer the video the better!
If you go to YouTube or Google you can attest to the fact that long videos perform better.
But don’t because you want to create a long video and miss out on your value proposition. Remember, your main aim is to add value and this is one thing you should strive to achieve.
Gather as many thumbs up as you can.
When people leave you a comment, it tells YouTube that they probably enjoyed the video. This sends a strong message to YouTube that your video is amazing and they might boost your video ranking.
It is very important to ask your viewers to subscribe to your channels. You could just say “if you learned something from this video, subscribe to our channels for more videos”. With this call to action, people will subscribe as long as they got value from the video.
YouTube video optimization is key to your success as a marketer or a business owner seeking to increase sales.
A good rule of the thumb is to spend as bunch time on ranking your videos high as you do to produce them.
If that means creating fewer videos that rank on the first page of search results, that’s okay!
Though this takes more effort, and that I understand.
But there is an easier but effective way that I and my friend are using to consistently crush the first page of YouTube search result.
And I’m going to reveal it to you because I care so much about your financial success. Check out the easier yet effective route.
Hope you got value from this post on “YouTube video optimization”? if yes, I would love to hear from you via the comment section.